The benefits of article marketing for your online business can never be overemphasized and if you don’t know how to do it like an expert, there is little that can be achieved through the process. A lot of people believe that article marketing is a grey-hat SEO tactics while some believe that it is black-hat practice, but if you do it according to proper guidelines, it is actually a white-hat tactics.
Article marketing requires writing quality works and distributing them to top directories in order to get quality backlinks so that your site will be favored by search engines. However, they must be properly distributed so that your site will not be punished by search engines. I will reveal how you can market articles using black-hat, grey-hat and white-hat principles, consequently, you should be able to discover the best method for you.
Black-hat tactics in article marketing involves using software to distribute one article to multiple sites within a short period of time, usually within two to three days. This will lead to one article to appear on hundreds of sites and majority of these sites would have poor page ranking. This type of tactics is not the best for your online campaign as it can adversely affect your page ranking.
Grey-hat article marketing tactics is the submission of one article to one qualitative directory and after its approval, distribute it manually to other directories with good page ranking. The distribution should take about five days in order not to incur the wrath of SE robots. It is a grey-hat tactics because only one link will be counted for the article but its distribution will give it more exposure which will enhance the ranking of the page where it was first published thereby improving the ranking of your site.
White-hat tactics in article marketing involves submitting one original article to one article directory. It means that if you want to submit to ten directories, you should submit ten different original articles to all of them. You should not duplicate one article to multiple sites if you want to use white-hat tactics. This method is the best because it will give you a better reputation with SE robots. You should also endeavor to submit to sites with good PR because the higher the PR of the sites you submit to, the higher the PR of your site will be. Market your articles like an expert and get the best result from your effort.